One of the reasons why sellers and business owners take advantage of expensive sales leadership trainings is because they want to boost their sales and revenue and grow their business by up to a hundredfold. In this article, I will help you reach these goals for free.
The key to boost your sales is to bring in more customers. Aside from aggressive marketing campaign, you can also achieve this by creating a golden chain of referrals where your customers will refer you to other people who might be interested on what you offer.
How can you get your customers to recommend you to their colleagues, friends, and family members. Well, the answer to this is very simple; treat them right and make them feel like a star. Let me give you an example; One of my clients who owns a coffee shop did not want to spend money on his advertising campaign decided to use his current customers to get the word out about his business for free. What he did is he filled his shop with reading materials that are interesting to his target market. He hired more personnel who will greet his customers and attend to their every need. He also invented a “free coffee day” and hosted a party for his loyal customers at the end of the month. He treated his customers as friends and family members. As his customers were extremely happy with his service, promotions, and products, they were more than happy to refer him to all the people they know. This has resulted to enormous sales and revenue.
If you want to follow his footsteps, here are the things that you need to do:
1. Treat your customers as stars. Give them everything they need and more. Make them feel how much you value their business by giving them 100% satisfaction. Think of products or services that will meet their needs and demands. Lastly, go out of your way to make sure that they will feel like royalties.
2. Ask for referrals. Talk to your customers one-by-one and ask for people that they know of who might be interested on what you sell. Ask them if they can recommend you to 2-3 people. Then, ask them if they’ll be willing to call these people in your behalf. If you were able to make these people happy each time they do business with you, I am pretty sure that they will not mind calling these people at all.
3. Reward your customers. Send these people with flowers or free products each time they were able to bring business to your doorstep. This will motivate them to look for more people who might be interested in buying from you.