Do Your Assets Turn Into Liabilities?

Our assets are supposed to make us happy. But what if we aren’t supposed to have assets? What are we supposed to do with them? People who lack self-respect do not “deserve” to enjoy their positive attributes, or even to have them in the first place. Positive attributes are inconsistent with self-contempt, and something has to give. Thirty years of self-contempt is not easily budged, so it is usually the positive attribute that must be canceled out, invalidated. One way to invalidate one’s assets is to turn them into liabilities.

People who are predisposed to turn their assets into liabilities usually remember occasions in childhood in which they learned that their positive qualities often bring about adverse consequences:

“Don’t be so smart. Men won’t want to marry you.”

“So you got straight A’s. You still don’t have any common sense.”

“You’re too smart for your own good.”

“So what if you are class president, you still can’t do 20 laps.”

“Sure you’re pretty, but that’s all you are.”

“You’re mother’s favorite. We’re going to get you for that.”

“Because of that smart mouth of yours, I’m going to ground you for two weeks. When are you going to learn that it always gets you in trouble.”

People can be very cruel. We can understand their destructive comments and behaviors as their way of overcompensating for their own feelings of inferiority in the presence of a gifted, precocious or attractive child. These asset-destroyers, like most victimizers, choose their targets carefully. They choose safe targets, ones who will not strike back, such as vulnerable children.

Children, for their part, do not strike back because:

They have perceived this mischief as a victimization, and victims do not dare strike back for fear of making it worse.

They have childish compassion for their tormentors. “Poor Mark, he doesn’t mean it, he’s just jealous. I won’t make it worse for him by kicking him when he is down. Maybe if I let this slide, he’ll appreciate it and like me some day.”

They have begun to doubt the validity of their own judgement, which was not carved in stone in the first place. They may be saying to themselves, “I thought being smart was a good thing to be, but my friends are turning up their noses at me. Maybe I was wrong. Maybe it’s a bad thing. Maybe I am too stupid to tell the difference. I’ll get off the honor role just to be on the safe side.”

With their judgement effectively neutralized, they are in no position to respond to these invalidations of their assets;

If their assets are worthless, then they must be worthless too — so what’s the use. They become discouraged. Their self-doubt has been confirmed.

Posted in Personal | Leave a comment

Direct mail fulfillment is still the key to successful marketing strategies

In a business environment where operations are increasingly seen to be moving online, it is important for companies not to lose sight of the importance of direct mail. Customers and consumers are constantly faced with advertisements from a variety of sources and this is most evident in the online environment. Pop up advertisements, animated banners and targeted online marketing can often be launched with the best intentions, but can often drives customers away from your website. Multi-channel marketing is often considered to be more effective than just using one channel. For example, combining online advertising with a supporting catalogue or leaflet will often increase customer responses to marketing campaigns. Direct mail fulfillment is crucial to the successful execution of multi-channel marketing strategies.

Managing fulfilment services and ensuring that targets are met are two goals that are common to any company using direct mail. An increasingly competitive market, along with augmented demand for customer segmentation means that firms now need to ensure that needs are met without any issues arising. More and more businesses are choosing to outsource their direct mail fulfillment needs to allow them to concentrate on other operations. In an economic climate where every penny counts and time is often considered to be even more precious than cash flow, it is becoming ever more evident that several companies are outsourcing to external companies to meet their fulfilment services needs. This leaves companies with more time and resource on their hands to test, learn and refine from previous marketing campaigns and to ensure that the next advertising or customer awareness push is even more effective.

At the International Logistics Group, we understand that time constraints and resource issues can often make direct mail fulfillment strategies difficult to manage. With this in mind, we take complete control of our clients’ fulfilment service needs to ensure that campaigns are optimised.

Posted in Business | Leave a comment

How To Choose The Ideal Outsourcing Company For Your Needs?

Well, many business owners nowadays realise all too well the necessity of good IT support. But not everybody comprehends how to choose the right company and what questions to ask in order to gain the right information to make a informative choice from. Here are just some rather good questions and tips on project services and hardware maintenance that can inspire your imagination to construct a good list of questions 1. Do you wish to supply your customers with the qualitative services and increase the number of clients serviced? I think that every company’s mission is to provide high level products and services. It is your brand name which they trust! You must remember that you sell not just a product or a services, but business relationship. This is a highly emotive and important factor to come to grips with. 2. The second benefit of course is that you have no need to hire extra employees, train them and pay them a salary. You can just hire in the technical support of an outsourcing company and they can sort any issue for you. Due to this one fact alone your business can grow, you have no need to burden it with overhead you can’t get rid of. 3. Do you have a desire to widen your business and have more international consumers? If you want this then you should be able speak all their languages in order to understand what they want. Several outsourcing companies are available to provide you with the service around the clock, on weekends and speak all the languages of your customers. But do you have, want or need a professional, multilingual IT support? Think about that. If you have such kind of support service requirement, then you can be able to ask of the IT support service can meet your needs. 4. An important feature is transparency of support services. Do you receive reports and reviews regularly on the done work and on work to be performed? You must be informed with the all the detailed features about the support for your company that is taking place. The questions like, how many clients calls were serviced last month, do they record the calls etc. The must keep you up to date with all the fresh news and informative material that helps run a good business ship. 5. Another set of questions you must have clear in your mind are the following. Do they have a specific plan for your company as well as strategy of actions in place? In this case they should provide you with the summary and draft plan for your perusal and refinement. What are their mission, aims, values and ways of reaching their goals? If they do not have a particular vision in their heads, for themselves how can they help you? There is a need to understand where the company you employ is going, without a positive good strategy and business plan to achieve a good result you should pass. These five discussion points and questions should start you thinking in the direction of project services and hardware maintenance. But, the main question is how to find the ideal outsourcing company? Well, I think that with deep research can easily find an answer to this question.

Posted in Personal | Leave a comment