Celebrities have become advertising beacons for many celebrity fashion accessories not only making them popular but also re tagging many items as the new, and often sexy, image which they now portray.
Growing up, any student wearing prescription glasses was the butt of many jokes. Name calling like square eyes’ or four eyes’ was common. These children needed to wear glasses so that they could see the blackboard or read their books and they were treated unfairly. They hated wearing glasses not only because they were a minority group and ridiculed but they were such a problem when playing sport or swimming.
The other day I read that a fashion magazine was giving away clear lens glasses as a sexy’ fashion accessory. Many celebrities and even catwalk models have been seen sporting not sun glasses but clear lens glasses. These glasses are not because they are short or even long sighted, it is because they have a new tag; they are considered sexy’ and intellectual’ and part of a new image.
I can understand people wearing sunglasses as protection for their eyes against the harsh outdoor sun but here we have a totally different concept of wearing clear lens glasses because they make you look trendy.
You cannot deny that celebrities have played a big hand in turning this item into a huge fashion statement.
Not all that long ago anyone with a tattoo was considered unsavory company. People sporting tattoos were unpleasant, sleazy and uneducated. Today, a tattoo just placed above the belt of your low cut jeans, on the shoulder, upper arm or anywhere on your body, is a trendy statement. How many music artists and celebrities are sporting a well placed tattoo for the entire world to see? It is no longer considered corrupt, immoral or distasteful to show off a tattoo what ever its message. It is considered a sexy accessory.
Tattoos have also generated a whole new industry of stick on real’ looking tattoos that fit any occasion and they don’t have to be permanent.
How many times has a seemingly ordinary wrist band become a huge statement for charities looking to make their cause prominent? When worn by a celebrity in public and photographed for newspaper and magazine articles it has exploded its visibility. This has resulted in more funds for the organization and increased public awareness.
It is without a doubt that celebrities influence fashion accessories trends without us realizing that we are predisposed into buying these accessories. It may be clever advertising by the many industries looking for an easy and very simple way of introducing their accessories to a ready market of hopefuls looking for that sexy, intelligent and highly sophisticated look.
The commercial industry gives this control to celebrities though, everyone wants paris hilton with their product. It’s all the same, commercial tactics.