Archive for January 21st, 2009

Investigating Your Investment When Looking to Buy a Franchise Business

For many considering investing in a franchise business, this decision is one of the most financially significant investments of their life. While most prospective franchisees understand the importance of prior research and substantial investigation into the company they are considering buying a franchise business from, they’re not always quite sure what to look for. It’s quite common that those with the best intentions end up making ill-informed decisions. Here is a comprehensive guide that any prospecting franchisee should make sure to know and understand.

Based on yankin soni, what we need to know First is about the Uniform Franchise Offering Circular (UFOC) is a document distributed (by law) to serious potential franchise business buyers. This document contains detailed financial information (including history and current standing) of the company, conditions and fees that the potential buyer can expect, information on legal proceedings and trademark information and what contractual restriction each side is bound to.

The philosopher Voltaire was the first to say “Common sense isn’t all that common,” and this can certainly pertain to this next topic. One would assume that the next intuitive step would be to seek out and speak to people in the business who have gone through the same exact process, who can provide a wealth of information. Most people skip this crucial step, perhaps not wanting to “bother” anyone. This step is critical and cannot be overlooked! The best way to learn about the workings of a franchise business is to speak to other franchise owners. In the UFOC, the franchisor provides the prospective buyer with a list of existing owners. Make sure that you speak to a few owners in order to gain a clear picture and not be led solely by one person’s experience. This information is naturally subjective but if you come with specific questions, you are sure to leave with a lot of answered questions that will help you in your decision.

Another great way to learn about a franchise business is by gaining access to government or other third party information (sure as the Better Business Bureau). These sources will help you discover if there have been any complains launched against the company and if the franchisor has successfully complied with state registration requirements (14 states regulate the sale of franchises). This information will save you time and money and you will feel more secure in your investment and more prepared for what lies ahead.

Posted by science on January 21st, 2009 No Comments

Now is Really a Good Time to Consider Buying a Franchise?

Surprising as it may seem, if you have been considering a business of your own, buying a franchise now can make a lot of sense. OK, perhaps if you were planning to buy into an expensive full-service restaurant worth millions and your budget is tight, it would definitely pay you to work through the numbers again, but let’s assume you are looking at something a little more down-market, a business that in a few years can support your family and give you the independence you want.

The biggest hurdle may well be funds as banks have definitely tightened up their lending policies, but even here there is a silver lining. Firstly nobody is going to trust their hard earned money to a fund manager for a while. Also fixed deposits are not going to be interesting for quite a while either, but there are plenty of people around who will be willing to invest in something as tangible as a business run by somebody with a gritty determination to succeed. Also there are quite a few people walking around wondering what to do with their severance package. So just because the financial industry turns out to have been built upon a house of cards, doesn’t mean you won’t be able to get the money you need.

Assuming you need any… There are some inexpensive ways to get into business and while not all of them are franchises, franchising does have some major advantages for the wannabe business owner. Firstly there is the “Branding”. Never underestimate the pulling power of a professional logo and tag-line. Brands that are recognised across the country are trusted far more than the one-off “Bill’s Windscreen Repair” shop that you whizz past everyday on your way to work. Secondly, the fact that there is more than oneof a certain business suggests that there is something successful about it and if there are many of them, then you know that the business does indeed work and the business name already has established a fair amount of credibility. Franchising splits up business functions nicely; the franchisor is responsible for conceiving the business model, product development, branding, marketing and purchasing. The franchisee is responsible for operating successfully in his local community. It really is a win-win situation.

So… back to financing. The present economic climate doesn’t mean you wont be able to find investors but it does mean you ought to be able to negotiate much better leasing arrangements, lower rents, lower payrolls, lower capital equipment costs and now fuel prices are crashing through the floor. Looking for talented people? There are more around now than there have been for many years and you can bet they are hungry for success. Also, try negotiating a better deal with your franchisor. Can they reduce the fees? Can they help with financing?

There have been many businesses which started up during tough economic times. Hewlett Packard, Microsoft and Hyatt are some big ones, Coffee news and Candy Bouquet are some smaller ones, but you get the point. It has been done many times before and it can be done again during this crisis. What about reduced business activity? Don’t worry… services will continue at about the same pace, fast food businesses may see an increase and the remainder may well have a quieter time than they would like, but this is a good time to settle into your new business, iron out the wrinkles and position yourself for when the good times return!

Posted by science on January 21st, 2009 No Comments

Passive Income as Affilliate

Many people worldwide are fearing for their jobs and are looking for alternative ways to earn a living.

Working from home has distinct attractions and being able to make money from your home based PC makes complete sense. This is why affiliate marketing is becoming increasingly popular. Working as an affiliate means selling products or services on behalf of companies in exchange for a commission. This does not mean working as an affiliate for obscure companies. You can be an affiliate for many of the biggest and most well known companies worldwide.

Affiliate marketing is not difficult but you will need some knowledge of website/blog design and website promotion (search engine optimisation). The good thing is that there are now many resources available that will guide you through each step of the way. You will need to learn:

  • Choosing your niche market
  • Researching keywords for your chosen niche
  • Searching for affiliate merchants with products.& services that match your niche market
  • Purchasing a keyword rich domain name
  • Building a website or blog
  • On-page & off-page search engine optimisation
  • Monitoring & tracking

All of this may look very daunting initially but there are many steps which can be automated and some of the procedures can be outsourced. The hardest part for many people is actually taking the first step and getting started. There are hundreds of thousands of potential markets waiting to be capitalised on and many have not been found by affiliate marketers yet.

This is not a business that will make you your fortune overnight but it is a solid way of generating steady profits. Once you have got your systems in place you can just duplicate your methods for new niches and products. Over time you can build a very healthy income stream across numerous markets.

Posted by science on January 21st, 2009 No Comments